![]() ![]() 91% of people regularly or occasionally read online reviews.Positive customer reviews can increase conversions by 270%. ![]() Over 63% of people are likely to check Google reviews before visiting a website.They can drive site traffic, encourage conversions, improve their SEO, enhance their reputation and their credibility and ensure that their location features more widely in search results. To a business, reviews are a hugely valuable asset. For online searchers, reviews often dictate whether they choose to delve further into a website or whether they abandon that site and continue trawling. People want help in validating their choices and reviews can have a major influence on their buying decisions. To the customer, Google stars and reviews are an instant – and credible – insight into a business or product. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore Those little yellow stars on your Google Business Profile are as valuable to a customer as they are to the business itself. How To Ask For Google Reviews Who doesn’t love a five-star review? ![]()
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